Academic Experience :

February, 2000 - Present

Director and Professor, Amjad Ali Khan College of Business Administration, Osmania University.
Responsibilities : Administration, Teaching, Research, Program Development, Course upgrading, revamping, working on industry assignments and projects with students, conducting Executive Programmes for Practicing Managers.

1995 - 2000

Associate Professor, Amjad Ali Khan College of Business Administration, Osmania University.
Responsibilities : Teaching, Training and facilitating management students, consulting in areas of Marketing and Communication.

1994-1995

Assistant Professor, Shadan Institute of Management Studies, Osmania University
Responsibilities : Teaching, counseling and guiding MBA students.

1993-1994

Financial Analyst, Image Financial Services, Dubai.
Responsibilities : Analysis of financial portfolios of the firm, selling issues to NRIs, Manage Program budgets to contribute to the financial targets.

Guest Faculty : IBS, Osmania University, Hyderabad Central University, IIPM, IPE to name a few.

Selected Publications :

• "Consumption Patterns and consumers preference for different varieties of Haleem in Hyderabad" for Osmania journal of management.
• "Catalytic role of Marketing in the Two wheeler industry" in Economic Times .
• "Culture paradox and the Indian ground reality" - Journal of Management, CBIT.
• "Emerging role of technology in developing superior customer service", Journal of Management, Hyderabad Central University.
  

Working Papers :

• The effect of Price Drop and Promotional Activities on Customers.
• Market Attractiveness and Cultural Affinity - An insightful Assessment pertaining to Indian Context.
• Reference Groups Appeals to the consumers.
• Customer Perception and their level of satisfaction : Relative Modelling
• Mapping customer minds for formulating positioning strategies.

Key Accomplishments :

• Member, Academic Advisory Board, Hyderabad Central University
• Managing Committee Member, Sister Nivedita College of Professional Studies.
• Member, Exam Evaluation Committee, Osmania University
• Devised an innovative method in teaching Basic Marketing for T.A. Pai Management Institute, Manipal.
• Set up an Institute Industry Interface Cell at the college
• Conducted Management Programs and workshops in areas of functional management, marketing management and customer relationship management (CRM)
• Executed research in services marketing and creativity.
• Started a personality development institute named School for Integrated Learning for Sultan-ul-Uloom Education Society
• Instrumental in Enhancement of intake for the MBA College from 40 to 120 seats from AICTE.
• Generated surplus revenue for the college of business administration by conducting Personality Development Programs for Students, practicing managers from corporates.
• Organised job fairs at campus for providing employment opportunities to the student community.
• Conducted workshop for Deputy General Managers of B.H.E.L. on creativity in problem solving.
• As Panelist for State Level Woman IT Meet named ADHIYAYAN 2003 held at Andhra Mahila Sabha