About Director
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  • Personal Details
  • Education & Experience
  • Research & Publications
  • Professional Activities

Professor & Director
Area Chairperson - Marketing
Affiliation : Sultan-ul-Uloom Education Society Osmania University
Hyderabad A.P INDIA
Email : Professorshehbaz@yahoo.com
Mobile : 9848918786 / 040-23351547

Personal Details :
Date of Birth : 18.11.1970
Countries visited : USA, Canada, UAE .
Passport Details : No. : E5574888
Date of issue : 31.05.2003
Date of Expiry : 30.05.2013
Citizenship : INDIAN




Education :
Ph.D., Business Management - Osmania University, 2008
MBA., Marketing - Osmania University, 1993
BSc - Life Sciences - Osmania University, 1991
ISC - St.Georges Grammar School, 1988
ICSE - St. Georges Grammar School, 1986

Academic Experience :

February, 2000 - Present

Director and Professor, Amjad Ali Khan College of Business Administration, Osmania University.
Responsibilities : Administration, Teaching, Research, Program Development, Course upgrading, revamping, working on industry assignments and projects with students, conducting Executive Programmes for Practicing Managers.

1995 - 2000

Associate Professor, Amjad Ali Khan College of Business Administration, Osmania University.
Responsibilities : Teaching, Training and facilitating management students, consulting in areas of Marketing and Communication.


Assistant Professor, Shadan Institute of Management Studies, Osmania University
Responsibilities : Teaching, counseling and guiding MBA students.


Financial Analyst, Image Financial Services, Dubai.
Responsibilities : Analysis of financial portfolios of the firm, selling issues to NRIs, Manage Program budgets to contribute to the financial targets.

Guest Faculty : IBS, Osmania University, Hyderabad Central University, IIPM, IPE to name a few.

Research Interests :
Consumer Behavior & Decision Making
Brand Management & Strategy
Marketing Research and Methodology
Marketing Strategy
Advertising and Sales Promotions
Strategic Management

Selected Publications :

  • "Consumption Patterns and consumers preference for different varieties of Haleem in Hyderabad" for Osmania journal of management.
  • "Catalytic role of Marketing in the Two wheeler industry" in Economic Times .
  • "Culture paradox and the Indian ground reality" - Journal of Management, CBIT.
  • "Emerging role of technology in developing superior customer service", Journal of Management, Hyderabad Central University.

Working Papers :

  • The effect of Price Drop and Promotional Activities on Customers.
  • Market Attractiveness and Cultural Affinity - An insightful Assessment pertaining to Indian Context.
  • Reference Groups Appeals to the consumers.
  • Customer Perception and their level of satisfaction : Relative Modelling
  • Mapping customer minds for formulating positioning strategies.

Key Accomplishments :

  • Member, Academic Advisory Board, Hyderabad Central University
  • Managing Committee Member, Sister Nivedita College of Professional Studies.
  • Member, Exam Evaluation Committee, Osmania University
  • Devised an innovative method in teaching Basic Marketing for T.A. Pai Management Institute, Manipal.
  • Set up an Institute Industry Interface Cell at the college
  • Conducted Management Programs and workshops in areas of functional management, marketing management and customer relationship management (CRM)
  • Executed research in services marketing and creativity.
  • Started a personality development institute named School for Integrated Learning for Sultan-ul-Uloom Education Society
  • Instrumental in Enhancement of intake for the MBA College from 40 to 120 seats from AICTE.
  • Generated surplus revenue for the college of business administration by conducting Personality Development Programs for Students, practicing managers from corporates.
  • Organised job fairs at campus for providing employment opportunities to the student community.
  • Conducted workshop for Deputy General Managers of B.H.E.L. on creativity in problem solving.
  • As Panelist for State Level Woman IT Meet named ADHIYAYAN 2003 held at Andhra Mahila Sabha